Music Marketing Blog #1

  Music Marketing Blog #1

Throughout the past two weeks, we have been working on our Music Marketing project for AICE Media. We were given a random group of songs to choose from spanning various genres like alternative and punk. We chose the punk rock song 9th at Pine by Less Than Jake as we thought it would be much easier to market than the other songs in our file. The song itself gives off a rebellious-like spirit which will be essential in our creation process for the music marketing project. The genre itself is primarily aimed at millennials. 

Some of the challenges we ran into while doing this project was actually researching current examples of punk rock artists. It turned out there were few artists nowadays that portray the same exact characteristics of punk rock found in songs like 9th at Pine. So we settled with examples of current day artists who's music resembles and uses some of the same characteristics found in punk rock songs while mixing it with more popular genres like pop. Some of the artists that we used include Olivia Rodrigo, Machine Gun Kelly, and Green Day. 

As for whats to come, we have to record our music video for the presentation and make the marketing presentation itself. For the presentation, we are using Canva as they have templates that fit our desired mood. We brainstormed a couple of ideas for our music video and we settled on basing it as a promo/storytelling to better market our new artist. Shots of the band would appear throughout the story to mix in the promotional aspect. The story itself will be about the main character getting ready to go to school like any normal day and instead sneaks out to go on an adventure around town with her friends.

Sample of our storyboard for the music video portion of this project.